I was very fortunate to be granted an interview with former director of Licensing at 20th Century Fox. Josh talks about his first experience with Alien and what his responsibilities were in regards to Alien Day and his creation of it.
Although Luis and Alaric came up with the idea before Fox I think it is a natural evolution of fandom wanting to unite. And thanks to Josh it’s something we officially celebrate each year. – @muthur9000
Thank you so much for the chat Josh! And thank you from the bottom of my heart for Alien Day!
Created, planned and executed Alien Day – a worldwide retail, sales and marketing activation celebrating the Alien franchise. Alien Day generated over 625MM media impressions and created sales of licensed merchandise across the world with dedicated retail activities in North America, the UK and Japan. Other activations included worldwide screenings, new product launches, PR and press and the release of the Reebok Alien Stompers.From LinkedIn
You can watch my interview on Studio Yutani Youtube
via Alien Anology Tumblr